The 92,000 square foot mid-box area will house Ulta Beauty, Ross, HomeGoods


Village of Menomonee Falls - A large phase of the White Stone Station redevelopment project in the Falls was recently completed.

The 92,000-square foot-building known as the mid-box is finished, and three of the four tenants in that retail space will be Ulta Beauty, HomeGoods and Ross.

Falls village manager/administrator Mark Fitzgerald said this portion of the redevelopment was critical to the corridor.

“All of it layers into a full-service approach for the apartments and the Wisconsin Athletic Club,” Fitzgerald said. “That mid-box is very critical, and we’re very pleased to get that as part of this development, and it’s nice to see it completed. We think it’s very interesting architecture. It’s a modern-looking retail establishment, so we’re quite pleased with it.”

The original area where White Stone exists was abandoned manufacturing facilities. Later, it was an RV facility along the freeway and eventually it became a maintenance facility for We Energies.

A redevelopment plan for the entire corridor was planned by the village in 2007. The completion of the mid-box area will balance the anchor attraction of Costco, Fitzgerald said.

The vacant retail unit was initially planned for a Sports Authority, but the company went bankrupt this year, so the future of that unit is still unknown.

“We honestly haven’t been informed yet on what the fourth tenant will be,” Fitzgerald said. “We’re hopeful it’s a strong tenant and that mid-box will fill the void between the small retail and restaurants that are still to come, and the big anchor, which is Costco.”

Fitzgerald expects the entire project will be completed by the end of 2017.

Read or Share this story: